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INDUCTION PROCESS
Induction process is designed considering the role of the new employee and covers :
- who is doing what and when
- tools for both: new comer and his/her manager
- reasons why / motivation
SELLING & CUSTOMER INTERACTION TRAINING
Consultative selling
Consultative Selling training focuses on selected topics your team needs to have mastered for success in sales. After reps have taken the course, they'll know how to run engaging, productive sales calls: understand customers and their objectives, consider customer needs when make proposals, overpass objections and effectively close the sale.
- Increased customer loyalty; higher customer satisfaction ratings
- Maximizing revenue from existing customers
- Additional new customers
- Enhanced reputation for your business and more referrals
The course is designed for salespeople, sales team members, Key Accounts or other employees who interact with the customer.
The art of sales negotiation
The art of negotiation comes into play daily in the life of employees at work and in their private life. Participants to this course will learn how to cultivate the knowledge, skills, and confidence required to negotiate effectively. Topics include how important it is to plan and prepare for a negotiation session and how empowerment, power, and authority affect the negotiation process and outcome.
- Improved profitability
- Secured respect of the customers
- Strengthened customer relationship
- Less conflictual situations within organization
Participants in this course can be sales representatives or key accounts / account executives who are negotiating with their clients.
Get noticed on the shelf
Merchandising requires knowing the ways and tools that can make the customer aware of your product. The purpose is to sell more and sell more efficiently. This course is designed based on fundamentals of effective shelf management. Participants will learn how to visually arrange the merchandise to the traffic patterns in the store, how to display items to promote add-on sales and how to maximize signage impact.
- Improved product visibility on shelf, increased sales
- State of the art on shelf availability
- Maximized promo impact
Merchandisers, sales representatives and those working in trade marketing whose activity can be positively influenced by knowing the principles of merchandising.
LEADERSHIP TRAINING
Creative leadership
Our leadership development solutions transform the whole leader by mastering the key attitudes, skills, and knowledge needed to grow, develop, and create success—individually, within a team, and for your organization.
- Top employee engagement
- Positive impact in retention
- Improved productivity
- Upgraded NPS (Net Promoter Score)
Leadership training is ideal for anyone in a supervisory role, from people who have just stepped up to a new position to more experienced managers who want to keep on top of their game.
Team coaching
When managers learn to coach they develop powerful leadership competencies to enable individuals and teams to perform more effectively and with greater enjoyment. Our Coaching training develops the core coaching principles, skills and mindset of a coaching management approach.
- Higher job satisfaction for employees
- Better employee engagement
- Improved productivity
- Perceived by employees as “a place to grow”
The right participants for this course are team leaders who want to develop their people, increase their initiative and involvement.
Enable change
This training support the idea that adapting to change is most attitudinal rather than technical. Participants explore how to take concrete steps to make change more appetising by understanding people’s hesitation, enlisting the help of others, setting up plans, and managing stressors.
- Improved cooperation and collaboration in your business
- Higher organizational and business flexibility
- Smooth transitions
- Teams respond to challenges more efficiently
- Minimized risk of change failure
The course is designed for new or experienced managers that needs to drive organizational change.
Mitigating conflicts
Mitigating Conflicts course is designed to reduce the incidence of conflicts encounters in the workplace. It will help participants identify potential conflicts before they fully arise and will give them the confidence to manage conflict effectively and to deal with a range of confrontational situations in the workplace and outside.
- Improved teamwork
- Better customer collaboration
- Less complains
- Upgraded work efficiency
This training is for employees – managers or not – who struggles in dealing with difficult situations or personality clashes at work
PERSONAL DEVELOPMENT TRAINING
Powerful communication
Getting everyone in your organization to master key communication skills helps minimize workplace conflict, missed deadlines, and misunderstandings. Our interactive and engaging communication training for employees will elevate personal interaction which in turn will empower them to excel in their roles and achieve crucial business objectives.
- Better employee engagement
- Cross-functional collaboration
- Increased productivity, better company performance
- Positive impact in employer branding score
The course is addressed to employees who need additional knowledge and skills to foster positive and productive communication and relationship.
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MANAGEMENT TRAINING
Category management
Category management has proved to be one of the most challenging commercial competency skills to deliver and effectively embed within organizations. This training will introduce you to the tools, processes and methodology required to deliver growth opportunities and will show you how to use category management to build meaningful relationships with your retailers.
- Valuable partnership with retailers
- Maximized brand contribution to category increase
- Professional reputation among customers (recognized as center of expertise)
This course is aimed at individuals who are new to category roles, or those in other commercial roles who can add value with category management.
Promotion management
Trade promotions are aimed to boost retail sales performance, being one of the oldest marketing techniques in commerce. Still, those days, they are rarely generating additional profits. This training is providing trade marketers with knowledge and tools to efficiently design, organize and implement successful promotions, in line with marketing strategy.
- Improve promotions’ profitability
- Increase trade marketing employees engagement
- Optimize working time and efficiency in TM department
- Strengthen customers’ loyalty
Trade marketers, brand managers and other marketing employees as well as KA or sales managers responsible for managing promotions are the ones to whom this training is addressed.
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70:20:10 TRAINING PROGRAMS
We use 70:20:10 rule when designing training programs to develop a certain competency for a group of people, as well as building personal development plans for individuals ensuring:
- actionable strategy
- timeframe
- custom-made content
10 discover
- training
- seminars
- workshops
- books & articles
- research
20 acknowledge
- coaching
- mentoring
- 1:1 discussions
- debates @work
- feedback
70 practice
- doing the job
- projects
- job assignments
- tell-show-do
- buddying